Athlete × Brand Partnerships

The world's biggest athletes. Behind your brand.

Trendex partners ambitious brands with global sporting icons — for brand campaigns, ambassador deals, VIP events and product launches. 230+ athletes under contract. Backed by Y Combinator & BPI.

Karim Benzema with Trendex
Karim Benzema  ·  Trendex ambassador shoot, Madrid
As featured in Le Figaro BFM TechCrunch Les Échos Brut ★ Backed by Y Combinator & BPI
230+
Image-rights contracts with top-level athletes
Direct
Direct athlete access — and fast closing
100%
End-to-end: strategy, rights, production, activation
The Roster

Under contract with the icons that move the world.

Ballon d'Or winners, World Cup champions, NBA All-Stars and cultural icons — among the most-followed people on earth, with the reach and credibility to turn a partnership into a moment the world remembers.

Karim Benzema
Karim Benzema
Luka Modrić
Luka Modrić
Zinedine Zidane
Zinedine Zidane
Karim Benzema· Luka Modrić· Luis Suárez· Rudy Gobert· Marcus Smart· Zinedine Zidane· Ronaldinho· Blaise Matuidi

Names reflect Trendex's network and past work, not a guarantee of availability for any given campaign.

What we do

One icon can change how the world sees your brand.

Pick the moment. We bring the right athlete, the rights, and the execution.

01 — CAMPAIGNS

Brand campaigns & ambassadors

An iconic athlete makes a brand instantly more visible, more credible and more trusted. From a single hero film to a multi-market ambassador deal.

02 — EVENTS

VIP events & talks

Turn a client, investor or corporate moment into an unforgettable night with a legend — private dinners, fireside talks, conferences, sales kickoffs.

03 — LAUNCHES

Product launches & expansion

Enter a new market or launch a product with instant cultural credibility. The right icon earns attention money can't buy.

04 — CONTENT

Content & brand activations

Premium branded content and activations with your product in an icon's hands — built for press, social and the room.

Selected work

Real moments. Real icons.

A few of the brand moments we've created — with the biggest names in football, boxing and culture.

VIP World Cup night
VIP Event

A World Cup night to remember

World-Cup winner Blaise Matuidi on stage with the FIFA World Cup trophy — and a boxing icon in the room. A private evening guests never forget.

Social Reach
1B+

Followers, reached with trust

Our athletes command billions of combined followers — and the credibility that turns reach into results.

Luka Modrić signing jerseys
Signed Editions · Milan

Signings & collectibles

Authenticated signings and collectibles, produced with the icons.

Luis Suárez × Trendex
Ambassador Shoot · Miami

Luis Suárez

Premium, on-brand content — the icon with your product.

Luis Suárez fireside conversation, Miami
Conference · Miami

Fireside with Luis Suárez

A headline on-stage conversation hosted with the icon — content, press and a packed room, produced end to end.

How it works

From brief to a legend on stage — fast.

We handle everything between you and the athlete. Deals closed in as little as 15 days.

01

Talk

We start from your objective, audience, market and budget.

02

Shortlist

A curated 3–7 athletes that truly fit the brief — not just the biggest name.

03

Validate

We confirm real interest with the athlete and their team.

04

Structure

Deliverables, image rights, contracts — handled end to end.

05

Execute

Production, event, social and press — delivered.

Why Trendex

Money finds athletes easily. The right icon, at speed, doesn't.

01

A contracted network, not promises

230+ image-rights contracts already signed. We know rights, validation, negotiation and delivery — not just phone numbers.

02

Real relationships

We work directly with athletes, their families, agents and inner circle — so opportunities are credible and move fast.

03

End-to-end execution

Strategy, shortlist, athlete validation, deal structuring, image rights, production, event, social and press.

04

Backed & proven

Backed by Y Combinator & BPI. Featured in Le Figaro, BFM, TechCrunch, Les Échos and Brut.

Andrea Bonapersona with Blaise Matuidi and the FIFA World Cup trophy

"The world's biggest icons don't partner with just anyone. Our entire job is to make them say yes to your brand — and to make the whole thing effortless, from the first call to the final cut."

Andrea BonapersonaCo-founder, Trendex
Karim Benzema, Luka Modrić and Luis Suárez with Trendex Let's talk

Your next brand moment, powered by a global icon.

Tell us the moment — a launch, an event, a campaign or an expansion. We'll come back with a shortlist of athletes, a budget range and an activation plan.

BrandsBook a consultation
AthletesJoin the roster
Presspress@trendex.agency